About Us

Barend is a Research Company in Iraq, mainly focuses on the field work. Barend started its journey to work in Iraqi market in 2014. Now we are able to manage projects and work in all the cities of Iraq as we have a good working team all over the country from supervisors to field workers. In 2017, we were able to conduct about 47 projects in the country. And we have done more than 200 projects and research activities in Iraq since 2014.
It is worth mentioning that all the company staff and working team are experts in the research sector as they have previous experience in this field. The working team represent the well trained individuals who have knowledge and experiences acquired from a long journey of working in the research sector. Although, the access to the data and information resources is restricted in the whole Middle East and Iraq, we aim to enrich our customers by providing them with the valid direction, guidance and research. We can say that we have all the means to direct our customers to right path and guide them to great success.

Our Mission

The main mission of Barend can be outlined in the following points:
Understanding and clarification about the way of how the Iraqi market is evolving and changing.
Direction and offering a guide for our customers for making the right decisions in the Iraqi market.
Keeping a track of the Iraqi market.
Providing reliable solutions for our customers' issues.

Our Research Solutions

Quantitative Research

The quantitative research represent a significant part of our research activities. For quantitative studies, we are using the up-to-date techniques to collect the data and deliver information with the best possible quality. We are mostly using CAPI (Computer Assisted Personal Interviewing) technique for conducting our quantitative studies. The CAPI system will assist us to save time and money. However, we can use the other techniques like PAPI upon the request of our clients.

The following fields will be focused by Barend for the quantitative research methods:

• The Surveys about Brand Recognition and Perception.
• The Surveys of Customer Satisfaction and Engagements.
• The Surveys of Use, Attitude and Segmentations.
• The Surveys of Concept and Product Tests.
• The Surveys of Brand Observation and Advertisements.
• The Surveys of Current, Potential and Lost Customer.
• The Surveys of Brand and Product Availability.
• The Quantitative Research solutions can be also referred as follow:
  • - B2B
  • - Face 2 Face
  • - Internet
  • - CATI

Qualitative Research

The Qualitative Research studies can be regarded as the second most important part of our research actions. We strongly believe that it will be hard to understand the Iraqi market without examining the data in the light of qualitative surveys. Therefore, we are able to enrich our customers with the best service in this regard by providing a qualified working team who have a great experience in the sector of research. Barend Qualitative Research activities may refer to the following points:

• Focus Group Meetings
• Focus Group Meetings
• Children Groups
• In-Depth Interviews
• Collective Shopping